$1.65 billion: Marketing rights revenue for FIFA for the 2015-2018 cycle. Telemundo is paying $600 million for the Spanish-language rights to the events.
2018 FIFA WORLD CUP TV
$425 million: Cost to Fox for the TV rights in the U.S. Each team also received $1.5 million ahead of the competition for its preparation costs. $400 million: Total prize money awarded to the 32 participating teams. ESPN generated $65 million and ABC $47 million.ģ22 million: Combined social media followers for Ronaldo across Facebook, Twitter and Instagram. $177 million: Ad revenue earned by Univision during the 2014 World Cup, per Standard Media Index. He ranked second among the world’s highest-paid athletes behind Floyd Mayweather. $111 million: Earnings, including salary, bonuses and endorsements, for Argentina’s Lionel Messi over the last 12 months. The 16 teams eliminated after the group stage each receives $8 million. Runners-up get $28 million, and third place is worth $24 million. $38 million: Prize money for the winning team. and Portugal during the 2014 World Cup, making it the most-watched soccer game ever in the U.S. The firm expects to top the total this year, despite the absence of Italy, the Netherlands and the U.S.ġ8.2 million: TV audience for ESPN's broadcast of the first-round game between the U.S. was the most attended at 3.6 million.Ĩ million: Country jerseys sold by World Cup sponsor Adidas in 2014. (88,825) and Brazil (72,512).ģ.4 million: Total attendance at the 2014 World Cup in Brazil, or 53,592 per game. Fans in Russia lead the way with 871,797, followed by the U.S. during the final match of the 2014 World Cup, according to Standard Media Index.Ģ.4 million: Number of tickets sold ahead of the start of games. $1.18 million: Cost of the most expensive ad in the U.S. $110: Cheapest ticket (list price) for the World Cup Final, which is only available to Russian citizens. Nike has 10 teams, while Puma (4 teams), New Balance (2) and Umbro are the other kit sponsors. Here is what you need to know about the money in the 2018 World Cup.Ĥ/1: Brazil is the betting favorite at 4-to-1 odds entering the tourney, followed by Germany (9/2), Spain (13/2), France (13/2) and Argentina (9/1).ġ2: World Cup teams sponsored by Adidas, which is also a World Cup sponsor. Neymar leads tournament favorite Brazil, which is looking for redemption following a 7-1 loss in the 2014 World Cup semifinals to Germany (Neymar missed the game with a back injury). It might be the last shot for Messi and Ronaldo to add a World Cup title to their staggering career résumés. The trio earned a combined $309 million over the past 12 months from salaries, bonuses and endorsements. The 2018 World Cup features the sport’s biggest and highest-paid stars in Lionel Messi, Cristiano Ronaldo and Neymar.
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